Original idea by
MK Net.Work
The email compression experts since 1995

Dear Google Executives,

Please find below a suggestion about how to generate from US$750 millions to US$957 millions in savings on the costs of operating Google Gmail over the next five years.



Gmail numbers in short

By generously offering 2.6 GB of Gmail disk space to more or less 50 million users (most common estimate for the number of Gmail users worldwide found on the web at the time we write this page), you commit to deliver and maintain in time a maximum of 130,000 Terabytes of Gmail disk space.
Including backup space ("Google keeps multiple backup copies of messages so that we can recover them in case of errors or system failure"), this commitment is probably closer to 260,000 Terabytes (1 backup copy), 520,000 Terabytes (2 backup copies) or even more Terabytes of disk space to maintain.

Due to the fact that Gmail users do not use (yet?) 100% of their available Gmail disk space, the real numbers are certainly less than this.
Let's say that, on average, Gmail users consume 20% of their available disk space. This makes a still impressive amount of 104,000 Terabytes of disk space full of Gmail user messages (taking 2 backup copies as a realistic hypothesis for "multiple backup copies").

Of course, a huge amount of network bandwidth is needed to absorb the corresponding Gmail traffic.

Top of page

Nature of the Gmail traffic

As with any other messaging system, Most of this Gmail disk space and network bandwidth is consumed by attached files.
Numerous attached files can be compressed into industry standard Zip files with excellent results in terms of compression ratio.

Top of page

About us

Our company, MK Net.Work, operates, with ZipMail and other optimization products, on the enterprise email compression market since 1995. We have today several millions of daily users of ZipMail at Lotus Notes and Microsoft Outlook-Exchange using corporations, all around the world.

Top of page

About ZipMail for Gmail

The average impact of ZipMail on our customer corporate email traffic and storage is a 25 to 35 percent volume reduction.

The larger an organization is, the better the return on investment obtained with ZipMail is.

This is the reason why we created this new version of ZipMail for Gmail. Gmail, (with MSN Hotmail and Yahoo! Mail, for which we have also created new versions of ZipMail) is one of the largest email organizations in the world.

Top of page

Gmail numbers more in depth

If we give a look at numbers, for each next million of Gmail users you will acquire in the future, you will need, at the current level of disk space offered, a maximum of 2,600 terabytes of disk space + 2 backup copies, making a maximum of 7,800 terabytes.
If we imagine that, on average, Gmail users consume 20% of the offered disk space, you will need 1,560 terabytes per million of Gmail users.
Of course, you will also need the corresponding network bandwidth to absorb the corresponding Gmail traffic.

Top of page

ZipMail value proposition

This is where ZipMail can help.

Imagine that ZipMail is offered by Google for free to each Gmail user (and installed automatically at first or next login, like the Gmail ActiveX components), most of the attached files sent by the Gmail users are now compressed into standard industry Zip files (users are free to uncheck the Zip compression option when they attach a file, but next time they attach files, the Zip compression option is checked again by default).

Based on a very conservative 15% reduction of the Gmail email traffic (ZipMail cannot reduce the size of non-compressible files like JPG, MPG, AVI etc.), ZipMail can save 234 Terabytes on the 1,560 Terabytes of disk space needed to operate one million Gmail users.
The exact same ratio applies to the network bandwidth consumed by Gmail.

If we consider that the cost of one single GB of Gmail managed disk space (including the related network bandwidth it has consumed and all related costs like servers, disk arrays, electric power, support, air cooling, fire protection, square meters etc.) is around let’s say an incredibly low price of $10 per year (usual price for 1GB of fully managed disk space per year is generally from several hundreds dollars to over one thousand dollars per year in corporate environment), the yearly savings delivered by ZipMail for each million of new Gmail users are:
234,000 x $10 = $2,340,000
Yes, $2.34 million saved for each million of Gmail users per year, or $2.34 per Gmail user per year.

Top of page


Let’s do a couple of estimates on 5 years.

Let’s keep the $2.34 savings per user constant on five years. (You will probably offer more disk space per user, and, in time, the existing users may consume far more than the 20% of 2.6 GB we used in our above estimates, but we can also imagine that the price per managed GB could still decrease).


Estimate 1
Number of Gmail users growth: +10% per year


Estimate 2
Number of Gmail users Growth: +20% per year


As you can see, ZipMail can be a real opportunity to reduce the Gmail operating costs, avoiding from US$750 million to US$957 million spending over the next five years, (and this, based on very conservative hypotheses) or even more if the Gmail user base grows faster.

This is a cost reduction plan investors and financial analysts always complaining about Google cash burn rate will love.

Top of page

About our proposal

License or purchase ZipMail for Gmail at a very small fraction of the expected savings and provide it to the Gmail users via the Google Pack or in such a manner that it is automatically installed at first or next user Login.

An additional source of value for ZipMail, an answer to Gmail privacy concerns:
ZipMail would also help you to answer the concerns about Gmail users privacy since it also offers the optional encryption of the Gmail attached files.

ZipMail enrich the Gmail users experience when working with attached files:
Of course, ZipMail for Gmail includes transparent decompression of Gmail attached Zip files (as well other features like multi-section of files to attach and persitency of the file selection dialog list-view settings) making the Gmail user experience far more pleasant when working with attached files.

Top of page

Why would you decide to deal with us?


ZipMail belongs to a mature product line
We work on ZipMail since 1995. The very first version was for Microsoft Mail.
Since then, we have created versions of ZipMail for most of the corporate email platforms like Microsoft Exchange, Outlook and Outlook Web Access, Lotus Notes and Domino Web access, most of the web mails. We also have a version for Microsoft Outlook Express (the only one on the market today). All of the versions of ZipMail are multilingual by construction. Translations are located in the parameter files of the products.
The ZipMail product line is unique on the market as well for the number of email platforms covered as for the number of features, maturity and existing customer base.

We have a significant and fully satisfied international customer base
ZipMail is a bullet-proof product line backed-up by a very solid and loyal international customer base including the biggest corporate email users (some with more than 200,000 users).
We are known to deliver fanatical world-class tech support.

ZipMail for Gmail is available right now.
ZipMail for Gmail is derived from our existing products ZipMail for Microsoft Outlook Web Access and ZipMail for inotes/Lotus Domino Web Access. The current version of these products is 9.1.
Although ZipMail for Gmail is apparently a new product, it is based on a software layer already used at corporate customers for several years.

We can also cover Microsoft Outlook and Outlook Express users.
We also have ZipMail for Microsoft Outlook and Microsoft Outlook Express for the Gmail users not using the Gmail Web interface.

You do not need to change anything in the Gmail infrastructure.
ZipMail is pure client software. There is no software to install on your Gmail servers.

Top of page

Where to go from here?

In case this plan could be of interest for you, simply contact us, we’ll be more than pleased to talk with you about it.

Top of page